If you’re an Executive Director or Marketing Manager, think about how much cash went to marketing salaries, overhead and the endless cycle of onboarding and managing. Now, compare that to what you actually accomplished. Are you seeing the growth and ROI you aimed for, or does the math look grim?

At Radiant, we often talk about the power of marketing and communications to drive meaningful change. But it's one thing to talk about it and another to see it in action. That's why we're thrilled to pull back the curtain and show you how we helped one of our clients turn their most recent year-end campaign into a resounding success — a win for all their stakeholders.

About ten years ago, Radiant’s CEO Ray Majoran and President Brian Klassen shared a vision. As professional photographers and advocates for philanthropy, they dreamed of creating a gallery that could use fine art photography to make a tangible difference in the world. That vision became Compassion Gallery: a platform to “document the world with fresh eyes, to inspire humanity with God’s beauty, and to bring hope to the most vulnerable.”