Over the years, I’ve learned that while finding new opportunities is challenging, deciding which ones not to pursue is even more difficult. In marketing, leadership and life, we’re inundated with ideas, tools, channels and demands. And the temptation is to try and do it all, hoping that more activity equals more progress. However, the truth is

In almost 30 years of running our company, I’ve seen one silent brand-killer show up repeatedly. It’s not lack of talent; it’s not budget; it’s not even poor strategy. It’s unquestioned assumptions. And in my experience, one of the most powerful questions any leader can ask is this: “What assumption are we making that’s no longer true?” This one

One of our clients showed us a communications plan they had paid a company exorbitant amounts of money for. When we opened the file, we were shocked.

The email hit your inbox at 6:47 a.m. It was another long-time donor writing to say they're "scaling back their giving this year." You pour your coffee and think about the donation reports you reviewed the day before. There's no getting around it — giving is down. Again.  You're not alone in this. Across the nonprofit sector, conversations

I have a challenge for you, but before I get to it, let me ask you a question. What would you need to spend to hire someone — or a few someones — to cover your design, communications, tech, digital, content, social and website needs? It adds up fast. And that’s before you even think about HR, onboarding, equipment, vacation, government taxes,

Those generational marketing playbooks gathering dust on your shelf? It might be time to toss them out. We've built entire campaigns around the gospel that Gen Z demands authenticity, Boomers cling to tradition and Millennials won't buy unless your brand champions a social cause. These stereotypes have shaped creative briefs and media buys for

Long before conversations about artificial intelligence started dominating headlines, I was spending much of my life behind a camera capturing moments in remote villages and breathtaking landscapes, always with the goal of telling deeper stories through imagery. Photography has never just been a creative outlet for me; it’s a way of seeing the

It's easy to get focused on reach. How many people saw our post? How many clicks did our campaign get? But more traffic doesn't automatically mean more impact. You can have the most engaging ad or social post, but if the landing page it leads to doesn't follow through, you're losing people at the exact moment they're ready to engage. We've seen

Let’s be honest — behind every great decision is a room full of passionate people who probably didn’t all agree. I’ve been in countless meetings over the years where perspectives differ, convictions surface and passionate discussion unfolds. And that’s a good thing. When people care about the outcome — when they earnestly seek to steward God’s