For many years, churches have struggled with how to setup digital signage in their lobbies and throughout their church. Digital signage is useful for displaying announcements, missionary news, Bible trivia, inspirational Scripture, and other videos and image slides.
The Reading Room
Radiant’s Central Repository
The Reading Room is a unique place where we share thoughts on innovation, brand strategy, client insights, and our latest SAAS projects.
The Gideons has been an iconic Christian organization in Canada for over 110 years. Over the last number of years, Radiant has had the opportunity to work with Gideons through a renaming process to ShareWord Global. From there, they hired Radiant to be their marketing department and spearhead their year-long brand launch campaign. We are thrilled to announce two things...
Let me tell you something about yourself. If you're a person that says you hate social media, chances are, you don't. You don't hate Facebook. You don't hate Twitter. You don't hate LinkedIn. You don't hate Pinterest. You don't hate YouTube. What you hate, is how people use them.
Today, I want to engage the idea that there aren't really any new creative ideas out there. If that's the case, then whether it be music, painting, sculpture, or a design that represents a corporate brand identity, what is the meaning, and where is the value of creativity? Here's my attempt at an answering those questions.
Smoke detectors save lives. They are the early warning system that everyone should have in their house to alert them to the fact that there is a threat. Because, where there’s smoke, there’s fire. These days, Big Tobacco is playing the part of a smoke detector for your organization because there’s definitely smoke to report on - literally and figuratively - and with it comes a flame that could threaten your organization.
Advertising is, in part, an art of persuasion - awakening people to a personal reason to choose one product or service over another. But while advertisers help other's peddle their wares, they also have to 'sell' themselves to get firms to choose them. Unfortunately, the side effect of advertisers advertising has been the development of unrealistic expectations of what agencies actually offer on a day-to-day basis.