After more than three decades in the marketing world, I've witnessed plenty of change. Technologies come and go, trends rise and fall and new generations bring fresh perspectives. But there's one truth I've come to respect more with every passing year: the core principles of marketing don't really change. Only the names do. Back in the day, we

Businesses and charities all know that you need to thank your customers and donors. But do they do it? When was the last time you thanked your most loyal customers — those who put their trust in you and your products? Or, if you’re leading a charity, how often do you express your gratitude to those who part ways with their hard-earned money to help you advance your mission?

I started my career working in the marketing department of a large financial institution, and I’ve witnessed the remarkable development from paper-based couriers to digital workflows over broadband. It's amazing how quickly technology has transformed our daily lives and operations — what used to take days now happens in minutes, even seconds!