For an organization to know where it’s going it has to know where it came from. And from our perspective, being able to grasp a client’s story—to listen intently as it’s told and retold—is such an advantage.

Whether we intended to or not, we opened the door for artificial intelligence to become part of our daily lives. The meteoric rise of ChatGPT told OpenAI and their competitors what to do: take their foot off the brake; go all in. With the gas pedal to the floor, some are urging caution, while others race towards their A.I. payday, their eyes firmly fixed on the prize.

We all see the same things differently. Our unique experiences give each of us a one-of-a-kind vantage point. And that’s why understanding the role perspective plays in branding is essential for marketers and communicators.