Ministry leaders and marketing teams are no strangers to pressure — from limited resources to urgent needs to the ever-growing demand for online engagement. Yet despite posting more, emailing more and trying every new platform, many organizations still struggle to make a lasting impact. Here’s the hard truth: it’s not about doing more — it’s

Marketing might not be the first thing that comes to mind when you think of ministry — but if you're part of a small Christian nonprofit, it's likely a necessary part of the work you're doing. But with limited time, tight budgets and small teams, marketing can feel overwhelming. The good news? You don’t need a massive budget to make an impact.

In 2025, a strong personal brand is not just a nice-to-have for executive directors — it’s a necessity. While your organization’s official channels play a significant role in outreach and engagement, leveraging your personal LinkedIn presence and direct email communication can greatly enhance your ministry’s visibility, credibility and trust.

In ministry, we often focus on the big picture — our programs, outreach efforts and mission strategies. But what if the greatest impact isn’t found in the big moments, but in the little things?

Tom Ward, one of our lead strategists at Radiant, explores this idea in his latest article.

As we shared last week on Radiant’s sister company site, Bark Communications, we are thrilled to welcome East African Power (EAP) as a partner. EAP is a leading renewable energy developer in Sub-Saharan Africa, dedicated to bringing affordable, reliable, clean energy to underserved communities. Through Bark ONE, Bark Communications has been

Quick — name a few qualities of a great leader. I bet you thought of things like "decisive," "innovative," maybe "inspiring" or "visionary." We've all sat through those leadership seminars where they drill these attributes into our heads. But here's what's fascinating: When Gallup asked thousands of people across 52 countries what they actually