So maybe you've got a trade show coming up and you think to yourself: "we need to freshen up our booth and our brochure...and while we're at it, maybe we should put together a little postcard to hand out to people at the conference so they remember us."
It's that last little thought that deserves more consideration than it usually gets.
If you want people to remember you, it's got to be about more than just hoping that the piece(s) you handed out to them at your booth will make it home with them and get put in a place where they'll see it again.
You have to be in more places. You have to not only present your brand when they expect it, but also when they don't. You have to reinforce your brand and that comes down to frequency.
Engage your audience with strategic communications. Not just strategic in messaging and design, but also strategic in timing.