The Reading Room

Radiant’s Central Repository

The Reading Room is a unique place where we share thoughts on innovation, brand strategy, client insights, and our latest SAAS projects.

What if you could sell your product or service in five seconds? How great would that be? Recently, we’ve had a number of people walk into our offices trying to sell something. It’s ranged from printing services, to promotional products. At one point, the sales person wanted to trade food coupons to a local restaurant for my personal

Let me tell you something about yourself. If you're a person that says you hate social media, chances are, you don't. You don't hate Facebook. You don't hate Twitter. You don't hate LinkedIn. You don't hate Pinterest. You don't hate YouTube. What you hate, is how people use them.

Today, I want to engage the idea that there aren't really any new creative ideas out there. If that's the case, then whether it be music, painting, sculpture, or a design that represents a corporate brand identity, what is the meaning, and where is the value of creativity? Here's my attempt at an answering those questions.

There’s a really interesting video of an interview with pop singer-songwriter, John Mayer, where he talks about his relationship with Steve Jobs. You can watch it here (it’s 9.5 minutes long). Mayer draws a few very important conclusions from his relationship with Jobs in his talk, but I wanted to focus on one today. He shares the

Smoke detectors save lives. They are the early warning system that everyone should have in their house to alert them to the fact that there is a threat. Because, where there’s smoke, there’s fire. These days, Big Tobacco is playing the part of a smoke detector for your organization because there’s definitely smoke to report on - literally and figuratively - and with it comes a flame that could threaten your organization.

Advertising is, in part, an art of persuasion - awakening people to a personal reason to choose one product or service over another. But while advertisers help other's peddle their wares, they also have to 'sell' themselves to get firms to choose them. Unfortunately, the side effect of advertisers advertising has been the development of unrealistic expectations of what agencies actually offer on a day-to-day basis.

Between seeing highlights of the Australian Open tennis tournament two weeks ago, and my favourite team in British soccer, Manchester United, I’ve been thinking about individual sports vs. team sports, and what we can learn about advertising from them.