Facebook recently reminded us that true social media engagement doesn't leave a lot of room for automation.

Consistently applying your brand as a filter doesn't come naturally to most of us...perhaps even all of us. But it's critically important!

Sometimes repeating the same thing over and over again just doesn't work. Sometimes, you have to change how you say what you're saying.

The other night, I was at an event with a number of people and the group got to talking about how banks are the most sophisticated marketers out there - but the connotation of the word "sophisticated" in that context wasn't to say that banks had complex or intricate marketing systems, but rather, that they are deceptive and misleading. I kept my mouth shut…at first.

There is an art to logo design - an incredibly important art to it. But no matter how much effort you put into your logo design process, the success of your logo lies elsewhere.

Coke falls victim to it's own brand success in a local grocery store. Who knew that you could be too well branded?

Highlighting your blogs in a tweet can give your blog far greater reach. It's a strategy that falls under integrated communications and it's one you should think about for your organization.

Typically when I hear people complain about the modern terms like Social Media, I immediately tune out because most often, it feels like they are attempting to sound intelligent simply by being contrarian. That said, this morning I heard the term challenged again, but the speaker, Jesse Hirsh, had a fairly decent argument for challenging it in

There are many different strategies you could take in advertising a product or service, but all of them fall under one of two categories: self-promotion or service. The key difference surrounds listening. Self-promotion is characterized by statements like: “This is my product/service, it’s great, you should buy it”.