Do you ever ask yourself if your marketplace is different than others? I ask because very often, firms try to take cues from other firms who operate in different industries with different audiences and find that just following the leader doesn’t work. Often, they are left wondering where things fell apart and they never consider the fact

In response to a recent blog post by American musician, John Mayer, John Piper posted on his blog today about why and how he uses Twitter. it's an outstanding read - one I think anyone who is skeptical of social media should read. I love lines like: "Tweeting is to preaching what the book of Proverbs is to the book of Romans." "Concise is a

This article was sent to me yesterday by our Creative Director, Hugh, and it is excellent. In fact, it's so good that I would go so far as to say that anyone considering a web design project should read, comprehend and apply the observations contained within. That said, as I read through the document, I was struck by a few things that led to one

I'll admit it. I'm a sucker for branding. Recently, I took a one-week vacation to Mexico and in preparing for that trip, I thought to bring a notebook. Part of the purpose of the trip was to get some downtime. To relax. To think. To experience instead of what most of my days look like which is to respond moment-by-moment to a to-do list or the

Did you know that 3 of the Top 10 most-shared YouTube videos in February 2011 were Superbowl ads? These are ads that bridged the gap between different mediums. Volkswagen's ad, "The Force", started as a YouTube video, was reinforced on television during the Superbowl and then continued to garner hits online after the Superbowl (within 3 days

Last week, I wrote about goal-setting and part of my post was a quote that challenged you to ask if you really have 10 years of experience or do you have 1 year of experience repeated 10 times? This idea was reinforced in my mind by Mack Brown, coach of the Texas Longhorns football team, when he stated that he doesn't "want to hear a 40-year-old

I read a press release from Ipsos yesterday entitled: "Anticipation Building as Vancouver Canucks Look to Become 'Canada’s Team'". The opening lines of the release were as follows: The puck is about to drop for the first game of the 2011 Stanley Cup Finals and it appears that most Canadians are cheering for the Vancouver Canucks. In fact,

I've recently been challenged through a number of influences, to establish goals for myself. One such influence was Catherine Finlayson, Executive Director of the Fanshawe College Foundation at a seminar she gave last week when she asked all the attendees if our professional work experience is less like 10 years of experience and more like 1

This morning I took in a talk on communicating with donors. At one point in the talk, the speaker made the following comment: "If you don't have a relationship with a donor, you shouldn't accept their gift". Think about that for a second. Money without relationship isn't worth the money. Part of the reason for that is the fact that a donor who