We all see the same things differently. Our unique experiences give each of us a one-of-a-kind vantage point. And that’s why understanding the role perspective plays in branding is essential for marketers and communicators.

Understanding our weaknesses in any area allows us to work to improve them or find the right resources to help strengthen them. The same is true in our organizations. Identifying our gaps is the first step to operating in excellence.

Let's be honest. We all talk a good game, but when it comes to living on purpose, we're not great at it. There are lots of reasons for why we might not be living on purpose (not the least of which is our habit of living in the moment), but we need to cultivate purposeful living and branding.