Check out our video on how to create an effective Giving Tuesday campaign! 

Email marketing remains one of the most effective ways to connect with your audience and drive donations. However, with inboxes flooded daily, it's essential to follow best practices to ensure your emails stand out and achieve your desired outcomes.

About two years into my tenure at a nonprofit publisher, I realized that while we were really good at creating content we weren’t that good at selling it. Our size had something to do with it.

By now, you’ve heard about the new social platform that’s landed on the scene. Meta’s Threads is positioning itself as the soon-to-be champion text-based social app — and for them, the timing couldn’t be better.

As someone who has experienced seasons of bone-deep fatigue in the past, I’m writing from a place of profound empathy for leaders who are at their breaking points. Burnout is a terrible price to pay for neglecting what your body and soul are telling you: If you don’t slow down with intention and find ways to rest deeply, you will not make it.

I started my career working in the marketing department of a large financial institution, and I’ve witnessed the remarkable development from paper-based couriers to digital workflows over broadband. It's amazing how quickly technology has transformed our daily lives and operations — what used to take days now happens in minutes, even seconds! 

Whether we intended to or not, we opened the door for artificial intelligence to become part of our daily lives. The meteoric rise of ChatGPT told OpenAI and their competitors what to do: take their foot off the brake; go all in. With the gas pedal to the floor, some are urging caution, while others race towards their A.I. payday, their eyes firmly fixed on the prize.

We all see the same things differently. Our unique experiences give each of us a one-of-a-kind vantage point. And that’s why understanding the role perspective plays in branding is essential for marketers and communicators.

Ransomware attacks are all too common these days. We think, “That happened to someone else, but it certainly won’t happen to me.” Well, guess what? It can. Today, I’d like to share our story and offer 12 suggestions to help you in your critical thought process when it comes to protecting against these types of cyberattacks.