The Reading Room

Radiant’s Central Repository

The Reading Room is a unique place where we share thoughts on innovation, brand strategy, client insights, and our latest SAAS projects.

Businesses and charities all know that you need to thank your customers and donors. But do they do it? When was the last time you thanked your most loyal customers — those who put their trust in you and your products? Or, if you’re leading a charity, how often do you express your gratitude to those who part ways with their hard-earned money to help you advance your mission?