Simplicity sounds easy. But anyone who's worked on a brand knows, it’s actually one of the hardest things to pull off. As a marketer and a creative, I love new ideas. I get excited about fresh trends, new platforms, eye-catching design styles. And if you’re reading this blog, I bet you can relate. But when it comes to building a strong, memorable brand that people actually recognize and trust, simplicity is everything.

One of our clients showed us a communications plan they had paid a company exorbitant amounts of money for. When we opened the file, we were shocked.

It's easy to get focused on reach. How many people saw our post? How many clicks did our campaign get? But more traffic doesn't automatically mean more impact. You can have the most engaging ad or social post, but if the landing page it leads to doesn't follow through, you're losing people at the exact moment they're ready to engage. We've seen

In 2025, a strong personal brand is not just a nice-to-have for executive directors — it’s a necessity. While your organization’s official channels play a significant role in outreach and engagement, leveraging your personal LinkedIn presence and direct email communication can greatly enhance your ministry’s visibility, credibility and trust.

Standing out as a Christian brand requires more than just good design and catchy slogans. It demands purpose-driven marketing that reflects faith, integrity and a commitment to serving others. The way you communicate your message can make a profound difference in how people engage with your mission. Here are four major tips for marketing your

5 Key Predictors of Fundraising Success Funding a mission is about more than just raising money — it’s about telling a compelling story, building relationships and fostering generosity. At Radiant, we’ve created a step-by-step framework to help you analyze the effectiveness of your ministry’s fundraising and identify opportunities for

About ten years ago, Radiant’s CEO Ray Majoran and President Brian Klassen shared a vision. As professional photographers and advocates for philanthropy, they dreamed of creating a gallery that could use fine art photography to make a tangible difference in the world. That vision became Compassion Gallery: a platform to “document the world with fresh eyes, to inspire humanity with God’s beauty, and to bring hope to the most vulnerable.”

Giving Tuesday presents a unique opportunity for ministries to connect with supporters and make a bold ask for donations. However, with nearly every nonprofit vying for attention on this day, standing out can be a challenge. It’s no longer enough to simply ask for support — organizations need to craft innovative strategies to capture

Haven't figured out how to manage Facebook ads properly? Hear us when we say: You are not alone. This issue is way more common than you might think. Hear about the experiences of our clients who used to struggle with Facebook business manager!