About two years into my tenure at a nonprofit publisher, I realized that while we were really good at creating content we weren’t that good at selling it. Our size had something to do with it.

Over the past decade, there has been a steady uptick in security breaches and unauthorized access to user accounts across the various digital platforms we use daily. These breaches affect the majority of web-based tools, from banking, email services and social media, to critical infrastructure. Threats like this pose a significant challenge to organizations and individuals alike.

By now, you’ve heard about the new social platform that’s landed on the scene. Meta’s Threads is positioning itself as the soon-to-be champion text-based social app — and for them, the timing couldn’t be better.

In this day and age, ministries have thousands of different options when it comes building and managing their website. But the last few years have introduced new challenges that have many ministries looking for a better solution. Usability, security, and scalability are real problems that require real answers. Today I’ll explore one product that may just provide the answer that you’ve been searching for. 

As someone who has experienced seasons of bone-deep fatigue in the past, I’m writing from a place of profound empathy for leaders who are at their breaking points. Burnout is a terrible price to pay for neglecting what your body and soul are telling you: If you don’t slow down with intention and find ways to rest deeply, you will not make it.

I started my career working in the marketing department of a large financial institution, and I’ve witnessed the remarkable development from paper-based couriers to digital workflows over broadband. It's amazing how quickly technology has transformed our daily lives and operations — what used to take days now happens in minutes, even seconds! 

For an organization to know where it’s going it has to know where it came from. And from our perspective, being able to grasp a client’s story—to listen intently as it’s told and retold—is such an advantage.

Whether we intended to or not, we opened the door for artificial intelligence to become part of our daily lives. The meteoric rise of ChatGPT told OpenAI and their competitors what to do: take their foot off the brake; go all in. With the gas pedal to the floor, some are urging caution, while others race towards their A.I. payday, their eyes firmly fixed on the prize.

We all see the same things differently. Our unique experiences give each of us a one-of-a-kind vantage point. And that’s why understanding the role perspective plays in branding is essential for marketers and communicators.