About ten years ago, Radiant’s CEO Ray Majoran and President Brian Klassen shared a vision. As professional photographers and advocates for philanthropy, they dreamed of creating a gallery that could use fine art photography to make a tangible difference in the world. That vision became Compassion Gallery: a platform to “document the world with fresh eyes, to inspire humanity with God’s beauty, and to bring hope to the most vulnerable.”
A Decade of Capturing and Giving Back
Since its inception, Compassion Gallery has been driven by a belief in the power of photography to create change. Ray and Brian have traveled across the globe, capturing images that showcase the beauty of God’s creation and the resilience of people in need. Through these photographs, Compassion Gallery invites viewers to see the world through a compassionate lens and take action to make a difference. 100% of the profits from all prints and books purchased through the gallery directly support charitable initiatives, transforming art into hope.
The Role of Radiant: Bringing a Vision to Life
Turning the idea of Compassion Gallery into reality required more than beautiful photography—it needed a robust digital platform to share the gallery’s mission with the world. Ray and Brian used their expertise at Radiant to build an online presence that would do just that. Radiant’s team worked to design an online platform that would be both visually stunning and easy to navigate, helping Compassion Gallery reach supporters across the globe.
Some of Radiant’s contributions have included:
- Market Research and Strategy: Shaping a business model that aligns with Compassion Gallery’s mission of turning art into charitable impact.
- Kickstarter Campaign: Created a successful Kickstarter campaign to promote the work of Compassion Gallery, including the book unOblivious. The campaign raised over $40,000 for the project.
- Interactive Digital Tools: Developing a virtual gallery that allows users to see how different artwork might look in various room settings, wall colors and frames. This feature has helped buyers envision the art in their own spaces before making a purchase.
- PR and Branding: Supporting Compassion Gallery’s outreach efforts, resulting in features across well-known media platforms.
Widespread Media Recognition: Amplifying the Message
Radiant’s PR efforts have helped Compassion Gallery and its photographers gain visibility in leading publications and media outlets, such as:
- 100 Huntley Street
- The Washington Post
- Business Insider
- CBC
- The Weather Network
- MSN
- Daytime London TV
These features have brought Compassion Gallery’s mission to the attention of a wider audience, encouraging more people to get involved and contribute to their causes by purchasing prints and books.
The Compassion Gallery Calendar
One of the standout initiatives by Compassion Gallery is their annual wall calendar, now in its seventh year. This year’s edition features 13 photographers, each contributing a striking image paired with a Scripture passage. 100% of the proceeds from this calendar are donated to support a children’s home in India. Compassion Gallery offers individual calendars for $25 and a gift pack of 10 calendars for $200, making it easy to share the spirit of compassion with friends, family and colleagues over the Christmas season.
Note: The last day to purchase calendars this year is Saturday, November 9th.
Some Final Thoughts
By partnering with organizations like Compassion Gallery, Radiant has shown how innovative solutions can do more than just drive business—they can drive change. If you have a vision that aligns with this, let’s work together to translate your ideas into impact.
