Helping our clients move away from the all-too-common practice of self-diagnosing their own marketing and communications problems often leads to brand breakthroughs that propel their organizations forward. In our experience, it’s really hard to read the label from inside the bottle. While you may have important insights about the state of your brand, problems get solved when ministries welcome objective input from experts who care about advancing their mission.
The Reading Room
Radiant’s Central Repository
The Reading Room is a unique place where we share thoughts on innovation, brand strategy, client insights, and our latest SAAS projects.
At the start of a new year, it’s not uncommon to come up with a list of things you intend to change or do differently. When you’re given a clean slate, it triggers a reflective pause: What do I want my life to look like at the end of this year? What do I need to keep doing? What do I need to stop doing?
Businesses and charities all know that you need to thank your customers and donors. But do they do it? When was the last time you thanked your most loyal customers — those who put their trust in you and your products? Or, if you’re leading a charity, how often do you express your gratitude to those who part ways with their hard-earned money to help you advance your mission?
Successful Giving Tuesday campaigns don't happen overnight. Begin planning well in advance to create a comprehensive strategy, and to start acquiring names, emails and phones numbers.
Email marketing remains one of the most effective ways to connect with your audience and drive donations. However, with inboxes flooded daily, it's essential to follow best practices to ensure your emails stand out and achieve your desired outcomes.
Are you passionate about helping businesses and ministries thrive? GateSeven invites you to join our Brand Advocate Network where you can help organizations you care about while receiving a steady, passive income!
About two years into my tenure at a nonprofit publisher, I realized that while we were really good at creating content we weren’t that good at selling it. Our size had something to do with it.
Over the past decade, there has been a steady uptick in security breaches and unauthorized access to user accounts across the various digital platforms we use daily. These breaches affect the majority of web-based tools, from banking, email services and social media, to critical infrastructure. Threats like this pose a significant challenge to organizations and individuals alike.
By now, you’ve heard about the new social platform that’s landed on the scene. Meta’s Threads is positioning itself as the soon-to-be champion text-based social app — and for them, the timing couldn’t be better.