At a Glance

Located in the foothills of the Canadian Rockies, Camp Caroline is one of Canada’s premiere camp facilities that gives campers and guests unforgettable moments that encourage faith. Camp Caroline approached Radiant to help build their brand strategy. 

Following several on-site meetings and reports, Radiant put together a long-term, fully comprehensive strategy to move the brand forward. We also built a beautifully customized website for the ministry, powered by Radiant WebTools. As part of the exercise, we also presented a new tagline for Camp Caroline, which is now the pillar going forward: “Experience Unforgettable.”

Radiant's Contribution

  • Communications strategy
  • Brand positioning
  • On-site consulting
  • Photography
  • Website, powered by Radiant WebTools
  • Print media
  • Direct mail
  • Clothing design