For almost a century, Neighborhood House has been offering hope to children and their families. In an industry that sees thousands of organizations close each year, that kind of longevity is rare.
To survive, Neighborhood House has had to be resourceful. Over the years, they’ve mastered the art of making a little go far, a skill most nonprofits hone not because they want to but because they’re forced to.
As we completed their brand review last November—a process that included an omni-channel assessment of their marketing and communications—we were struck by Neighborhood House’s resilience. In our final report, we couldn’t help but note, “Against all odds, the organization has remained viable for decades, continuing to love and serve its neighbors in transformative ways.”
We love working with ministries like Neighborhood House, not only because we respect what they do but because we know who they are: faithful, committed, sacrificial, mission-driven. But even more importantly, they’re a lifeline for their neighbors-in-need, something that’s been true since their founding in 1927.
When we became their agency of record in 2022, it wasn’t lost on us that we were being called upon to help them steward a rich legacy of compassionate service to the community—a privilege and responsibility we don’t take lightly.
For a storied institution like Neighborhood House, with programs and services being offered in two locations, mapping out a plan to elevate their brand through more effective marketing and communications, including donor outreach, became priority number one.
From the beginning, we could see the potential. Some organizations cling to their pasts as a way to avoid change. But others, like Neighborhood House, allow their histories to clarify who they are so they can move forward.
For an organization to know where it’s going it has to know where it came from. And from our perspective, being able to grasp a client’s story—to listen intently as it’s told and retold—is such an advantage. In the case of Neighborhood House, it allowed us to offer strategies and recommendations tailored to their specific needs.
There’s no one-size-fits-all approach to building a brand. You have to throw the cookie cutters away if you hope to execute on a creative vision that cuts through the noise. Progress often comes down to routine and intention—good habits and a clear strategy. And that’s especially true in a nonprofit setting.
For our clients, potential is unlocked as we help them build better systems and tell better stories. Whether they’re on the cusp of their 10th anniversary, or their 100th, tapping into what makes them unique, collaborating in a way that amplifies their strengths, allows them to gather momentum for the next phase of their organizational journey.
Knowing there’s someone in your corner who cares deeply about the work you’re called to do matters. For Neighborhood House’s Executive Director Alison Windle, it’s crucial: “We appreciate Radiant’s unwavering commitment to helping us tell our unique story in a way that inspires others. Their expertise, creativity, and genuine passion for our mission have been invaluable. If you’re looking to elevate your brand and drive meaningful change, Radiant’s a great partner!”
If we can help your ministry drive meaningful change, let’s talk.
