The Reading Room

Radiant’s Central Repository

The Reading Room is a unique place where we share thoughts on innovation, brand strategy, client insights, and our latest SAAS projects.

The other night, I was at an event with a number of people and the group got to talking about how banks are the most sophisticated marketers out there - but the connotation of the word "sophisticated" in that context wasn't to say that banks had complex or intricate marketing systems, but rather, that they are deceptive and misleading. I kept my mouth shut…at first.

Typically when I hear people complain about the modern terms like Social Media, I immediately tune out because most often, it feels like they are attempting to sound intelligent simply by being contrarian. That said, this morning I heard the term challenged again, but the speaker, Jesse Hirsh, had a fairly decent argument for challenging it in
There are many different strategies you could take in advertising a product or service, but all of them fall under one of two categories: self-promotion or service. The key difference surrounds listening. Self-promotion is characterized by statements like: “This is my product/service, it’s great, you should buy it”.
Do you ever ask yourself if your marketplace is different than others? I ask because very often, firms try to take cues from other firms who operate in different industries with different audiences and find that just following the leader doesn’t work. Often, they are left wondering where things fell apart and they never consider the fact
In response to a recent blog post by American musician, John Mayer, John Piper posted on his blog today about why and how he uses Twitter. it's an outstanding read - one I think anyone who is skeptical of social media should read. I love lines like: "Tweeting is to preaching what the book of Proverbs is to the book of Romans." "Concise is a
This article was sent to me yesterday by our Creative Director, Hugh, and it is excellent. In fact, it's so good that I would go so far as to say that anyone considering a web design project should read, comprehend and apply the observations contained within. That said, as I read through the document, I was struck by a few things that led to one