"Content marketing" is a modern marketing buzzword. But there's a lot of confusion around it too. Here's my attempt at clarifying it a bit.

Depending on many influencing factors, your brand could be stronger than ever, or weak and desperate, in which case extra care should be exercised.

This week has brought a few reminders of how price can be a tempting and very natural reactionary marketing strategy, but one that doesn't actually solve sales problems.

Good solutions can sometimes lead to brand new problems. Sound confusing? It is. Here's how to resolve it.

If you’re thinking about price reductions as your marketing strategy, you might want to think again.

If you want people to remember you, you have to be in more places, more often. Don't just present your brand to them when they expect it - engage them when they aren't expecting it.

Have you ever stopped and asked yourself the question, does anyone need what I'm selling anymore?

Recently, I started watching the AMC drama, Mad Men. As a show that boasts historical accuracy, it strikes me that even though so much has changed in the advertising world, so many things have stayed the same.

The options for advertising today are overwhelming. Your budget, however, is not. So what are you going to do?