Lying in advertising isn't new. But it's not good advertising and it says something about the company that puts it out there and the products or services it markets.

Sometimes it helps to understand what a person is saying if you also understand where they are coming from. That context helps to frame what they are saying. Today's blog let's you in on why we're big fans of branding.

Let's be honest. We all talk a good game, but when it comes to living on purpose, we're not great at it. There are lots of reasons for why we might not be living on purpose (not the least of which is our habit of living in the moment), but we need to cultivate purposeful living and branding.

Your passion can skew your perspective and put you way out of balance with what's actually going on. As Marketers, all keyed up with smartphones, Twitter accounts and digital advertising, our passion can skew our perspective as well. It's the reason that client relationships need to be mutual - together, you win.

On my way into work this morning, I passed by a house that was being built and I was reminded and reinforced of something we learned a long time ago.

Umbrellas are fantastic to have around when it rains. But what if you never think to put one in your car or bring it with you on a walk? The answer is obvious and the implications are significant - particularly in a business context.

As a brand development firm, one of the most valuable services we offer might surprise you. It's objectivity.

We live in a world where some things are simply expected to be free - particularly art and those types of art that are available digitally/online. But for all this "free", what's the cost?

Marketing and advertising are the fruits of a brand. But fruit is only ever going to be as successful as the tree it grows on...