Whenever we start a custom project with a new client there are a few questions we always want answered. The first has to do with knowing the scope of our involvement in their communications. Some organizations call us with the intention of having us work with them on solely on a given project: an ad, an annual report or a website. Others, invite

We live in a world that feels like it's moving at a hundred miles an hour. Speed is believed to be of the essence. We attack every problem with speed and aggression not considering that each problem would benefit from it's own approach...and that that approach might not be speedy or aggressive. Lewis Pugh talks about how he learned this lesson

Today I want to hone in on the concept of 'space'. And no, by 'space' I'm not referring to, “the final frontier”. Rather, I'm talking about Negative Space – the area around and between the subject(s) of an image. To borrow from the Wikipedia definition of Negative Space: The use of equal negative space, as a balance to positive

I was reading through Marketing Magazine and came across an article entitled: "Peer Trust Plunges". The subtitle read: "Consumers trust friends less, CEO's more, according to latest Edelman study." The article goes on to outline that: "the number of people who view their friends and peers as credible sources of information about a company

A few weeks back I had an opportunity to hear Jim Collins, author of books like Built to Last, Good to Great and more recently, How the Mighty Fall, speak on the topic of marks of great leaders. In his talk, Jim made the following statement: "The signature of the greatest executives is humility". You may ask, what's Andrew doing talking about

A little more than a year ago, I took up running and it occurred to me late last week that it really is amazing how it has changed the way I think. If I look at a picture of a beautiful scene with a road or a path in it, one of the first things that comes to my mind these days is: "Wow, that would be an awesome place to run!" I never used to

Earlier today I was listening to one of my favorite songs. It's called 'Belief' by John Mayer. I've copied the lyrics from that song on this blog before. But today, the first verse really caught my attention and I wanted to share it with you: Is there anyone whoEver remembers changing their mind fromThe paint on a sign?Is there anyone who really

Follow-the-leader. We all do it, both individually and corporately. What I want to communicate through this post can be pretty much summarized in the following quote from an article regarding how Microsoft used the Farmville application on Facebook to more than triple it's fan-base on that property: “Even as advertisers rush to Farmville

Knee-jerk reactions. We all have them, both individually and corporately. It's something we constantly warn our clients about. One of the challenges that a knee-jerk reaction presents is that it's tough to identify. Because it's such an innate reaction, we treat it like an idea and develop rationale around it which translates into not realizing