A couple of weeks ago, I shared an article titled, Sunrise or Sunset? Thoughts on AI, Creativity and Why We're Often Wrong. In it, I highlighted a conversation I had: At one of our Compassion Gallery events, I had an interesting exchange that’s stuck with me. Someone walked by our booth, glanced at a wall filled with sunrise and sunset

I have a challenge for you, but before I get to it, let me ask you a question. What would you need to spend to hire someone — or a few someones — to cover your design, communications, tech, digital, content, social and website needs? It adds up fast. And that’s before you even think about HR, onboarding, equipment, vacation, government taxes,

Those generational marketing playbooks gathering dust on your shelf? It might be time to toss them out. We've built entire campaigns around the gospel that Gen Z demands authenticity, Boomers cling to tradition and Millennials won't buy unless your brand champions a social cause. These stereotypes have shaped creative briefs and media buys for

Long before conversations about artificial intelligence started dominating headlines, I was spending much of my life behind a camera capturing moments in remote villages and breathtaking landscapes, always with the goal of telling deeper stories through imagery. Photography has never just been a creative outlet for me; it’s a way of seeing the

After more than three decades in the marketing world, I've witnessed plenty of change. Technologies come and go, trends rise and fall and new generations bring fresh perspectives. But there's one truth I've come to respect more with every passing year: the core principles of marketing don't really change. Only the names do. Back in the day, we

It's easy to get focused on reach. How many people saw our post? How many clicks did our campaign get? But more traffic doesn't automatically mean more impact. You can have the most engaging ad or social post, but if the landing page it leads to doesn't follow through, you're losing people at the exact moment they're ready to engage. We've seen

Let’s be honest — behind every great decision is a room full of passionate people who probably didn’t all agree. I’ve been in countless meetings over the years where perspectives differ, convictions surface and passionate discussion unfolds. And that’s a good thing. When people care about the outcome — when they earnestly seek to steward God’s

Ministry leaders and marketing teams are no strangers to pressure — from limited resources to urgent needs to the ever-growing demand for online engagement. Yet despite posting more, emailing more and trying every new platform, many organizations still struggle to make a lasting impact. Here’s the hard truth: it’s not about doing more — it’s

Marketing might not be the first thing that comes to mind when you think of ministry — but if you're part of a small Christian nonprofit, it's likely a necessary part of the work you're doing. But with limited time, tight budgets and small teams, marketing can feel overwhelming. The good news? You don’t need a massive budget to make an impact.