When you’re looking for a product to solve a problem, where do you turn to research your options? Personally, I head straight to Reddit for honest, in-depth reviews and conversations about products I’m on the fence about.

For marketers, the platform can be intimidating. Reddit users have little patience for brands that try to hijack conversations for promotional purposes, and when a product falls short, they’re rarely shy about saying so.

As a leader, there are a million things that need your attention. You have your team to care for, important decisions to make, challenges to navigate and a mission to execute. It’s easy to ruminate on what your organization needs next and what you’re going to do to make it happen.

My encouragement to you is: stop and pray.

I love using AI. It's become a valuable part of my daily workflow, helping me explore ideas, research questions and work through challenges. At Radiant and Bark, we have policies that guide how we use it, including how we handle confidential information.

But one thing deeply concerns me: how quickly people are giving AI platforms access to their email and other sensitive parts of their lives.

There are so many ministries out there with a unified team, a clear vision and an obvious need for the work they do, but there simply aren’t enough hours in the day to do it all.

As a leader, you carry a lot. There are people to serve, stories to tell, technology to manage, staff to take care of and communications to plan and execute. As your ministry grows, it can seem like your capacity starts to shrink.

I’m reading a book right now called Saving Eutychus: How to Preach God’s Word and Keep People Awake. One specific line has stayed with me this week: “The more you say, the less people will remember.” I’ve seen this challenge throughout my years in communications...

There’s a strange thing that can happen when you work with a brand long enough: you start to get tired of it. You’ve used the same colours, fonts and visual elements in your graphic design for years. You’ve said the same things and posted variations of the same ideas, over and over.

So you start thinking that maybe you should change things up. Before you do, consider how your audience feels. They’re seeing far less of your brand than you are.

I've started to see a growing trend in ministries. More and more senior leaders are using AI to produce internal materials, and they're genuinely pleased with the results. The documents look polished and professional, but anyone familiar with AI-generated writing can spot the signs.

One of the hardest things about social media is accepting that people probably aren’t paying as much attention to your brand as you think they are.

You can spend hours creating a post and writing the perfect caption. Then you publish it… and move on.

Your audience does too.

I recently walked into a sandwich shop and saw a six-foot-tall poster of a sandwich on the wall. Something about it was deeply wrong. The bread did not look like bread; the fillings looked unnatural — to the point where I felt uneasy looking at the image. The image was clearly generated by AI, and I learned that day that I don’t want artificial intelligence anywhere near my food.