5 Key Predictors of Fundraising Success
Funding a mission is about more than just raising money — it’s about telling a compelling story, building relationships and fostering generosity. At Radiant, we’ve created a step-by-step framework to help you analyze the effectiveness of your ministry’s fundraising and identify opportunities for improvement.
Why Fundraising Success Starts with a SPARK
Over the years, we’ve worked with many ministry organizations doing meaningful work. Along the way, we’ve seen that successful fundraising isn’t just about tactics — it’s about the bigger picture.
Before considering tools and strategies, it helps to take a step back and assess what’s already in place. The SPARK Analysis™ is designed to do just that. This is the tool we at Radiant use to gauge what’s working and what’s not for our clients.
Understanding Fundraising Through SPARK Analysis™
- STORY
We start with your story.
Why? Because when it comes to fundraising, the story you tell shapes outcomes, for better or worse. A clear and compelling story shapes how people respond to an organization’s mission. Is your message engaging? Does it inspire action? - PROCESS
We dig into your process.
Why? Because the process you use to retain existing donors and attract new ones is crucial to fundraising success. Analyzing engagement strategies helps ensure sustainability. - ASK
We explore all the ways you ask for support.
Why? Because whether written or verbal, how you ask for support matters, and what you’re asking for matters too. Are requests clear, specific and aligned with what donors care about? - RELATIONSHIP
We evaluate the relationship you have with key donors.
Why? Because you garner the most generous support from those with whom you have a relationship. How well does your organization connect with and engage its supporters? - KINDNESS
We assess your kindness quotient.
Why? Because kindness is compelling and makes a difference in fundraising. Expressing appreciation and making donors feel valued can make a meaningful difference in retention.
Taking a Thoughtful Approach to Fundraising
Fundraising comes with its challenges. Organizations have programs to run and people who rely on their services, all while balancing financial realities. That’s why stepping back to assess your ministry's story, process, ask, relationships and kindness quotient can be a very powerful exercise.
Our SPARK Analysis™ isn’t only about identifying problems — it’s about recognizing opportunities to strengthen donor engagement and long-term support. Taking time to reflect on these key areas can help ministries refine their approach and build stronger connections with those who support their mission.
If your organization is looking for expert guidance in fundraising, we're here to help.
