When emotion is woven into your message, it transforms a simple transaction into a meaningful connection. A well-designed product might impress, but a story that makes someone feel seen, understood or inspired will stay with them long after the details fade. Emotion gives your audience a reason to care — and caring is what drives loyalty.

Marketing might not be the first thing that comes to mind when you think of ministry — but if you're part of a small Christian nonprofit, it's likely a necessary part of the work you're doing. But with limited time, tight budgets and small teams, marketing can feel overwhelming. The good news? You don’t need a massive budget to make an impact.

We all see the same things differently. Our unique experiences give each of us a one-of-a-kind vantage point. And that’s why understanding the role perspective plays in branding is essential for marketers and communicators.

Understanding our weaknesses in any area allows us to work to improve them or find the right resources to help strengthen them. The same is true in our organizations. Identifying our gaps is the first step to operating in excellence.

Let's be honest. We all talk a good game, but when it comes to living on purpose, we're not great at it. There are lots of reasons for why we might not be living on purpose (not the least of which is our habit of living in the moment), but we need to cultivate purposeful living and branding.