Marketing might not be the first thing that comes to mind when you think of ministry — but if you're part of a small Christian nonprofit, it's likely a necessary part of the work you're doing. But with limited time, tight budgets and small teams, marketing can feel overwhelming. The good news? You don’t need a massive budget to make an impact.

In 2025, a strong personal brand is not just a nice-to-have for executive directors — it’s a necessity. While your organization’s official channels play a significant role in outreach and engagement, leveraging your personal LinkedIn presence and direct email communication can greatly enhance your ministry’s visibility, credibility and trust.

Quick — name a few qualities of a great leader. I bet you thought of things like "decisive," "innovative," maybe "inspiring" or "visionary." We've all sat through those leadership seminars where they drill these attributes into our heads. But here's what's fascinating: When Gallup asked thousands of people across 52 countries what they actually

Standing out as a Christian brand requires more than just good design and catchy slogans. It demands purpose-driven marketing that reflects faith, integrity and a commitment to serving others. The way you communicate your message can make a profound difference in how people engage with your mission. Here are four major tips for marketing your

Let me start with a truth that might sting: Your team's incredible dedication and late-night grant writing sessions aren't enough. Neither is your innovative programming or your dedicated board. The missing piece? A brand that makes people stop scrolling and start caring. I know what you're thinking: "Not another branding conversation." But I'm

Your last board meeting was a celebration. Program numbers were up. Donor retention was strong. Staff turnover was low. It was the kind of meeting that should have you sleeping well at night. Instead, you're awake, thinking about what one of your program directors said in passing last week: "We're doing everything right. I just wonder if it’s

5 Key Predictors of Fundraising Success Funding a mission is about more than just raising money — it’s about telling a compelling story, building relationships and fostering generosity. At Radiant, we’ve created a step-by-step framework to help you analyze the effectiveness of your ministry’s fundraising and identify opportunities for

What’s more important: Building an internal empire or achieving real success? As leaders, we often measure success by what we build. The teams we assemble, the structures we put in place, the systems we oversee — these can feel like markers of progress. But at what point do we stop and ask: Are we building something that truly serves our mission or just building an empire for ourselves?

In the deafening chorus of Giving Tuesday appeals, even the most compelling messages risk getting lost. While this global day of giving has garnered a lot of attention since its inception in 2012, the sheer volume of participating organizations makes it harder than ever to stand out.