In the deafening chorus of Giving Tuesday appeals, even the most compelling messages risk getting lost. While this global day of giving has garnered a lot of attention since its inception in 2012, the sheer volume of participating organizations makes it harder than ever to stand out.
The Reading Room
Radiant’s Central Repository
The Reading Room is a unique place where we share thoughts on innovation, brand strategy, client insights, and our latest SAAS projects.
Over the last three decades of working with ministries, I’ve had many conversations that have left me thinking deeply about the intersection of stewardship, responsibility and leadership. A specific interaction has left a lasting impression on me...
If you’re an Executive Director or Marketing Manager, think about how much cash went to marketing salaries, overhead and the endless cycle of onboarding and managing. Now, compare that to what you actually accomplished. Are you seeing the growth and ROI you aimed for, or does the math look grim?
There’s been a lot written and said about artificial intelligence (AI) over the last two years. When we weighed in on the subject, we wondered how this advancement, perhaps the biggest of our lifetime, would shape the future of work — the jury’s still out. What we do know with certainty is that AI is here to stay, and figuring
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Ripples of Change: The Campaign That Turned Neighborhood House’s Year-End Giving Around
Tom Ward client storyAt Radiant, we often talk about the power of marketing and communications to drive meaningful change. But it's one thing to talk about it and another to see it in action. That's why we're thrilled to pull back the curtain and show you how we helped one of our clients turn their most recent year-end campaign into a resounding success — a win for all their stakeholders.
Documenting Beauty, Inspiring Change: The Story of Compassion Gallery and Radiant
Ryan Johnston client storyAbout ten years ago, Radiant’s CEO Ray Majoran and President Brian Klassen shared a vision. As professional photographers and advocates for philanthropy, they dreamed of creating a gallery that could use fine art photography to make a tangible difference in the world. That vision became Compassion Gallery: a platform to “document the world with fresh eyes, to inspire humanity with God’s beauty, and to bring hope to the most vulnerable.”
Radiant’s sister company, Bark Communications, is thrilled to announce a new partnership with Lionhearts Inc. through our Bark ONE program, enhancing our shared mission to serve the vulnerable and bring hope to those in need. This collaboration strengthens Lionhearts' capacity to address food insecurity, deliver essential supplies and
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Giving Tuesday presents a unique opportunity for ministries to connect with supporters and make a bold ask for donations. However, with nearly every nonprofit vying for attention on this day, standing out can be a challenge. It’s no longer enough to simply ask for support — organizations need to craft innovative strategies to capture
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This collaboration marks a significant milestone in our long-standing relationship, enhancing Avant’s ability to advance the gospel and make disciples among the nations.