At a Glance
InterVarsity is a non-profit organization that works to introduce students to Jesus through summer camps, high school programing, university campus ministries, and in the workplace.
We originally worked with one of their summer camps, Ontario Pioneer Camp, to grow camper registration by strategically capturing the camp’s brand story through powerful imagery and design in the form of a brochure. We saw the camp’s typical bump in registration, which usually happened in late winter, happen when we released our brochure three months earlier. This impressive jump in registration began Radiant’s long-term relationship with InterVarsity.
When COVID-19 hit just before the summer camp season, we helped the organization pivot by creating #campathome, giving the ministry an opportunity to generate income through at-home family activities and engage their audience through strategic and creative communications.
Our Contribution
- Storytelling strategy
- Social media content creation
- Social media strategy
- Brochures
- Photography
- Video storyboards
- COVID-19 organizational support
- Newsletters
- Postcards
- Tone boards
