Marketing might not be the first thing that comes to mind when you think of ministry — but if you're part of a small Christian nonprofit, it's likely a necessary part of the work you're doing. But with limited time, tight budgets and small teams, marketing can feel overwhelming. The good news? You don’t need a massive budget to make an impact.
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The Reading Room
Radiant’s Central Repository
The Reading Room is a unique place where we share thoughts on innovation, brand strategy, client insights, and our latest SAAS projects.
Perspective matters: Why it’s crucial to understand how your brand is perceived
Brian Klassen insightWe all see the same things differently. Our unique experiences give each of us a one-of-a-kind vantage point. And that’s why understanding the role perspective plays in branding is essential for marketers and communicators.
Filling the gaps: How to close the distance between your vision for the future and what exists today
Brian Klassen insightUnderstanding our weaknesses in any area allows us to work to improve them or find the right resources to help strengthen them. The same is true in our organizations. Identifying our gaps is the first step to operating in excellence.
Let's be honest. We all talk a good game, but when it comes to living on purpose, we're not great at it. There are lots of reasons for why we might not be living on purpose (not the least of which is our habit of living in the moment), but we need to cultivate purposeful living and branding.